EFFECTS OF CULTURE DISCONNECT AT AUTO RETAILERS
Human potential is measured by the ability to eliminate limiting beliefs in our subconscious minds and build our self image to be in concert with our aspirations. This is the most important connection between our ambitions and how well our subconscious mind have been programmed through our lives by references, experiences, upbringing, education and all of the other influences which made up our self concept. We develop cognitive dissonance when our behavior does not match our attitude, which is basis to every change in our lives and meeting our goals and objectives. The danger is it works both ways. When your self-concept or attitude sabotages your behavior, you talk yourself out of the goal or the objective that you try to achieve, conversely, if you can control your own thoughts and your self-talk and therefore elevate your subconscious level limiting beliefs to that of your aspirations, you release your potential.
Most of us go through life completely unaware of our full potential and fall victim to our limiting beliefs in our self image. Some of the traps that prevent us from growing beyond our current self image are negative affirmations that we use completely unaware. Because we are created to be teleological by nature, we bring about ourselves that which we think about. “I don’t want to smoke anymore” is a good example of a negative affirmation. While our intent when we say this is sincere about not smoking, inadvertently we are focused on the negative by using the word “don’t want to”. Our brain automatically negotiates with our creative subconscious and focuses on smoking where now your urges and desire to smoke is multiplied. Most of us use negative affirmations in our day to day lives all the time and affirm our minds to be stuck focused on all of the negative which have been holding us back and limiting our potential.
Businesses just like individuals also have an “Organizational Self-image”. The subconscious of the organizations or other social groups are made up by the employees or members of the group and their collective idea and programming regarding their work place or organization. Just like in the example of how we describe potential and limiting beliefs for individuals, what we collectively think about our work place also challenges our organizational potential and most of the times hold us back from growing or implementing changes that we would like to get done.
Organizational culture challenges have profound impact on the auto retail industry and therefore realizing their potential for most of the retailers. As decision makers we have a tendency to only be focused on scaling our business and moving more metal and neglect the disconnect that prevails among our employees. We keep firing and hiring new people only to repeat it again when we get disappointed. When sales drop, our solution is to hire more sales staff to incrementally sell a few more cars. Our measuring and process standards are to the extent of simply reprimanding or terminating employees for poor performance but we do very little if anything to help people do a better job and help them improve their skills.
As the leadership of these organizations, it is our job to be the conscious and positive affirmations for our employees to reprogram their thinking to that of our company objectives and thereby in essence change our organizational self-image. Just as in the personal development and improvement process, this is also essential to reach organizational goals and objectives. Any attempt of change in process or direction will be destined to fail unless all of your employees think as and make up the organizational self-image for which they become a subconscious mind.
Without further waste of time money and energy, instead of intimidating or bullying your people into the next level and failing time and again, I suggest you take a proactive approach immediately to work on the organizational self-image of your company which is your employees. Instead of expecting them to serve you, as a good leader be at their service and help them grow individually and as a team. It is amazing how magically easy it is to get results when you selflessly serve others.
See you next month.