About This Project
Fiat Mobile Dealerships
Activation date: 11/16/2012 to 2/15/2013
◦ Mall display duration: 3 months
◦ Status: Completed
◦ Total estimated visitors at closing: 18,000
◦ Total leads at closing: 1,100
◦ Total test drive participants at closing: 90
◦ Total estimated sold units at closing: 45
◦ Riverside Galleria is a common area show with all the attributes of an inline store. It is located in front of Nordstrom and separated from the rest of the common area by branding elements, a kiosk and display configuration of the 3 vehicles. 2 additional vehicles are displayed outside by the mall Christmas tree.
◦ Demographics are combination of Caucasian and Hispanic with middle to high income range and mostly blue and white collar.
◦ Only into the 10 days of opening, display already generated over 180 leads and 4 vehicle sales. The first test drive event has already been booked for over 40 participants on December 1st and 2nd.
◦ Although in common area Riverside show is receiving a lot of interest from extremely cooperative participants who are eager to offer lead information.