About This Project
Fiat Mobile Dealerships
◦ Activation date: 11/25/2011 to 5/31/2012
◦ Mall display duration: 6 months
◦ Status: Completed
◦ Total estimated visitors: 38,000
◦ Total qualified leads: 2,300
◦ Total test drive participants: 187
◦ Total confirmed sold units from Mall Display: 65
◦ Total estimated sold units: 89
◦ Los Cerritos Center was the first Fiat Mall display activated by Convergent Alliance.
◦ Demographics were a good mix of, Caucasian, Hispanic, Asian and African Americans. Primarily consisted of blue color or middle income families.
◦ Los Cerritos Center shoppers are predominantly local residents.
◦ Located across the way from Cerritos Auto square has been a great advantage since the sponsoring Fiat Studio was located in the city of Downey.
◦ 10,800 Sq.Ft in line store allowed 12 vehicle displays and created and impressive environment.
◦ Cerritos had one of the highest lead count and sold unit rates