About This Project
Fiat Mobile Dealerships
Activation date: 5/3/2012 to 7/31/2012
◦ Mall display duration: 3 months
◦ Status: Completed
◦ Total estimated visitors: 22,000
◦ Total qualified leads: 425
◦ Total test drive participants: 57
◦ Total confirmed sold units from Mall Display: 16
◦ Total estimated sold units: 43
◦ The Oaks Mall display was an in‐line store as well as common area display during the test drive weekends offered once a month.
◦ Demographics were primarily Caucasians with high income range.
◦ Located on the second floor of the mall, location provided a 3,200 Sq.Ft. space with five vehicle displays.
◦ During the test drive week an additional vehicle was displayed at the common area.
◦ Lead quality, very high visitor interest coupled with a fully engaged Studio staff at Thousand Oaks Fiat made this show very successful.
◦ Test drive events attracted conquest prospects who otherwise would not have considered a Fiat.