Change is Coming

Your business is probably worth the most it will ever be in the next 12-18 months.

As of the end of 2016, there were 23 ridesharing companies in the US. Over 19,000 vehicles have been rented by 1.3mm people, growing at a rate of 35% per year. Some companies like “Zip Car” own their own fleets and rent hourly; others will allow owners to rent their own cars peer-to-peer. Uber, Lyft, & Side Car connect car owners with people who are willing to pay for a ride. In addition to BMW’s “Reach Now” and Audi’s “Ride Share”; Mini will soon introduce shared cars, which will be accessible by mobile apps.

The future of the car business is in operating fleets for rideshare vehicles, and perhaps the retailing of a handful of luxury vehicles for private ownership.

The culture and the sales approach will look completely different. No longer focused on the urgency of moving metal or measuring performance by scale, success will depend on a connected, experiential relationship between your staff and the consumer. This will require deeper, more sincere skill sets, and cannot be achieved unless you first build a leadership team that is connected with your employees at every level, developing the organizational culture required to accommodate your growing client and employee base: Millenials.